there is a meta competition at the Olympics, a contest of personal narratives, and Hancock is a low seed in this tournament. The trick is to be introduced to the public before your event takes place, so that the public knows you pre-triumph. To qualify for that kind of TV time, you need a personal tale that wins the attention of NBC producers, who, courtesy of their broadcasting rights, are arguably the real king makers here.
“Maybe your parents were working three jobs to pay for your training,” said Brant Feldman, a sports agent. “Or maybe you were born in the U.S. but your parents are illegal immigrants. Marketers want to sell your gold medal attributes but they also need a back story to help them sell products to Middle America.”
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